Hi everybody, holiday in Barcelona was really fantastic. What an amazing city!! It is also really exciting that we have been overloaded with work on our return. We are very pleased to announce our collaboration with HostOnDemand for the design of their website. HostOnDemand provide an exceptional web hosting service that is both affordable and supremely reliable. Please visit them at http://www.hostod.co.uk/ to find out more. 
ecently signed deals with a number of new businesses to design their graphic identity and websites. One such business is MeeMeeCouture by Aimee Beattie. Aimee is a very talented fashion designer setting up her own fashion label. She also offers a range of fashion services including personalised bridal wear and more recently, dance wear. We recently designed the poster to promote her dance wear. So if anybody requires very high quality dancewear, visit Aimee at 40, Hamilton Street, Saltcoats.
en them evolve into much simpler objects with less unnecessary decoration. With the increasing standardisation of the motor car’s proportions, giving the designer less scope to use proportions as a tool to influence the cars shape, Bangle thought it was time that the power returned to the designer to create shapes that inspired him/her to recreate life in the motorcar, rendering it a more artistic and hopefully warmer object. A creative stance now being reproduced by many architects - most notably Zaha Hadid. It is an antique yet revolutionary stance and perfectly in fitting with BMW’s modernist values. You can see that their designers are clearly influenc
e by nature, the human form, scultpure etc… They are seeking to take car design into new territories, to the next generation, it is a bloudy brave thing to do and obviously they don’t get it right every time, but I genuinely think that in 20 -30 years, Bangle’s shapes ( particularily the first Z4) will be remembered as icons and ahead of their time. Anybody that understands beauty and sculpture can appreciate the dynamism of those shapes. And with the CS, it has mostly been taken to the next level, the shapes and sculpture are still bold but they are more refined and with the car’s outrageously wide and low proportions, you have something that is outrageously modern and incredibly dramatic. Something that is unambiguously progressive and a perfect statement of BMW‘s values. 
shouting louder and louder for attention, the Jaguar becomes one of the few things worth listening too as it isn’t trying too hard. Whereas the BMW has a feast of lines, curves, surface changes, each individually turning up the volume level to 11. The Jaguar has only the minimal amount of swage lines, details and body creases. Yet each one is so perfectly controlled and expertly executed that it endows the car with a similar level of dynamism yet with an economy and warmth that is captivating and oh so so British, but Britishness at its best. I do have to liken it a little bit to the Aston Martins that Ian Callum created in the 90‘s. They weren’t overly bold in concept yet impeccable in execution. 
Beautiful proportions + beautiful surfaces + beautiful details and all complimentary of the overall design balance tends to equal eye wateringly beautiful cars. The CXF is rather similar, beautiful surfaces, beautiful details and on and on. Again, what I love most about the CXF is, like the Aston Martins, they have taken a century of our craft and rather than resorting to retro design, which is oh so easy and tempting, they have taken it and perfected it. The CXF looks perfectly modern yet it doesn’t leave you cold like other modern products can do. And this is where the designers should be congratulated. It is an incredibly difficult thing to do, to make a statement that is modern yet ultimately doesn’t alienate the public. This is exactly what Jaguar has done. 
ed about the bigger picture to redefine his craft. And I believe, time and place is so important. I personally love Zaha Hadid’s architecture, the performing centre in Abu Dhabi is incredible, what an achievement, what a statement. But after a while, after you have seen so many buildings that are of a similar vein, they can actually begin to leave you a little cold. You then really crave a return to planet earth and architecture that is a little more simple, warm, honest. You begin to re-appreciate the simplicity of one curve, like that on Wembley Stadium. That is my feelings on both of these cars. There is a time and place for both of them and for me, personally, they are both perfect as their statements are honest. I think both cars are representative of design at its highest levels, what bothers me more is the number of followers, those that don’t quite know what they are doing and end up jumping on whatever is hot at that particular moment, the me2 cars, of which there are many! 
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